Let’s get one thing out of the way right up front. The business of IT is very complex and getting increasingly more complex every day. It does not matter whether you are the buyer or the seller; the industry is evolving into a very different and complex beast.
Evolution of the CIO
How we, as CIOs, have lead IT organizations is very different today from how it was done just 5-10 years ago. In many ways, it is easier to forget what we learned about leading IT and starting over. Of course, the leadership aspects are perennial and will always endure and grow. I wrote a bit about the evolutionary changes for the CIO in more detail with the 5 Tectonic shifts facing today’s CIO. In essence, tomorrow’s CIO is a business leader that also has responsibility for IT.
Consider for a moment that the CIO and IT organization sits on a spectrum.
Where the CIO and IT sit along the spectrum impacts perspective, delivery of solutions, target, and responsibilities along with a host of other attributes for both the organization and providers alike.
The changing vendor landscape
Add it all together and today is probably the most confusing time for providers of IT products and services. Traditionally, providers have asked customers what they need and then delivered it. Today, many customers are not really sure what they need or the direction they should take. And the providers are not well equipped to lead the industry in their particular sector let alone tell a good story of how their solution fits into the bigger picture.
As an example, one provider would tell customers their cloud solution ‘transforms’ their business (the company IT is part of). This is completely wrong and over-extends beyond anything their solution is capable of. As such, it positions the company to over commit and under deliver. For the wise CIO, it leads to a serious credibility problem for the provider. It would be pretty unique for any vendor to truly ‘transform’ a company with a single technology let alone one that is far removed from the core business functions. A better, more accurate statement would be: We help enable transformation.
Be careful of Buzzword Bingo. Bingo!
In another recent IT conversation, the perception was that all Infrastructure as a Service (IaaS) solutions were ubiquitous and interchangeable. While we hope to get there some day, the reality is far from standardized. Solutions from providers like Amazon (AWS), Google (GCE), Microsoft (Azure) are different in their own rights. But also very different from solutions provided by IBM (SoftLayer), CenturyLink (SAVVIS), HP (Helion). Do they all provide IaaS services? Yes. Are they similar, interchangeable and address the same need? No. For the record: Cloud is not Cloud, is not Cloud.
The terms IaaS and Cloud bring market cache and attention. And they should! Cloud presents the single largest opportunity for IT organizations today. However, it is important to understand the actual opportunity considering your organization, strategy, capability, need and market options available. The options alone are quite a job to stay on top of.
Keeping track of the playing field
The list of providers above is a very small list of the myriad spread across the landscape. To expect an IT organization to keep track of the differences between providers and map their needs to the appropriate solutions takes a bit of work. Add that the landscape is more like the shifting sands of a desert and you get the picture.
The mapping of services, providers and a customer’s needs along with the fact that their very needs are in a state of flux create a very complex situation for CIO, IT organization and providers.
Is it time to give up? No!
Today’s CIO is looking to up-level the conversation. They are less interested in a technology discussion and one about business. Specifically, by ‘business’ conversation, today’s CIO is interested in talking about things of interest to the board of directors, CEO and rest of the executive team. Trying to discuss the latest technology bell or whistle with a CEO will go nowhere. They are interested in ways to tap new revenue streams, greater customer engagement and increasing market share.
For the CIO, focus on the strategic conversations. Focus on the business opportunities and look for opportunities that technology can help catapult the company forward. Remember that the IT organization no longer has to do everything themselves. Divest those functions that are not differentiating. As an example, consider my recent post: CIOs are getting out of the data center business. If you are not willing to (or capable of) competing at the level that Google runs their data center, it is time to take that last post very seriously. Getting rid of the data center is not the end state. It is only the start.
Originally published @ Gigaom Research 1/12/2015