This may be a bit controversial and/or counterintuitive…but hear me out. For years, people have talked about splitting up large enterprise companies for antitrust reasons. On the surface, breaking up large companies for antitrust reasons may seem like a good…
Read More Splitting up big enterprise companies could be a good thing
With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitch a company’s products to their following. These relationships were often B2C relationships and influencers were often celebrities or personalities with…
Read More Understanding the value and types of technology influencers
Last week was Salesforce’s Dreamforce conference in San Francisco with a whopping 170,000+ attendees. Even so, what were the key takeaways? Today, many enterprises are either Salesforce customers and follow the space closely as it pertains to a key element…
Read More Salesforce bridges the customer engagement gap for growth at Dreamforce
Over the past several years, the role of the Chief Information Office (CIO) has changed. If you are a CIO, do you know which type you most closely align with…or aspire to be? If you are working with a CIO,…
Read More The difference between the Traditional CIO and the Transformational CIO
The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa.…
Read More These four things will close the gap between the CMO & CIO
Moving to a digital enterprise is not a trivial task. It is neither a journey nor a destination. The shift for an enterprise to embrace digital requires a cohesive effort on multiple levels. Technology plays a role, but only…
Read More Digital Transformation requires intimate knowledge of the business
As someone whom is part of several communities, and now being asked by companies to help build their communities, this is a topic I see firsthand. Having been invited to join so many communities, I have had to ask what…
