The automotive space is changing at a rapid clip. Much of this change is driven by a combination of changing customer requirements and new technology not previously available. With this sophistication comes complexity for the entire automotive ecosystem. In a…
Tag: Experience
Understanding the value and types of technology influencers
With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitch a company’s products to their following. These relationships were often B2C relationships and influencers were often celebrities or personalities with…
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