Re-Imagining the Car of the Future

The automotive space is changing at a rapid clip. Much of this change is driven by a combination of changing customer requirements and new technology not previously available. With this sophistication comes complexity for the entire automotive ecosystem. In a…

Understanding the value and types of technology influencers

With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitch a company‚Äôs products to their following. These relationships were often B2C relationships and influencers were often celebrities or personalities with…