The Importance of rIrTrPrM

Many in the technology world focus on the technology itself without significant consideration of the data or more importantly, the information. When you dig a bit deeper, the real reason, the business reason we exist is about the data. Just presenting data, however, it not enough. When building applications to present data, we need to consider how to best present information. And with information, there is a core principle to follow. I call it ‘rIrTrPrM’. rIrTrPrM is an acronym of sorts:

rIrTrPrM

rI = right Information: Ensuring that the right information is presented. Extraneous or wrong information creates a convoluted picture. And it’s important to consider the information to present, not just data or data elements.

rT = right Time: Presenting the information at the right time or point when the user or consumer is looking for it.

rP = right Person: Matching the correct information to the right person looking for it. This is more of a matching of interests rather than security paradigm.

rM = right Medium: With several ways to present information, delivering the information in the right channel or medium. Is paper the right medium or mobile device or web application?

From a marketing perspective, getting the right information to the right person at the right time has been a basic principle. However, with the advent of newer technology methods and a change in the behaviors of how people consume information, the medium is a new component to consider.

When building applications, one must consider the user of the application and the information they will consume. In doing so, consider using the rIrTrPrM principle.

Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor that works with large global enterprise organizations across a number of industries including financial services, healthcare, major airlines and high-tech. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim takes a provocative, but pragmatic approach to the intersection of business and technology. Tim is an internationally renowned CIO thought leader including Digital Transformation, Cloud Computing, Data Analytics and Internet of Things (IoT). Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim is also the host of the CIO In The Know (CIOitk) podcast. CIOitk is a weekly podcast that interviews CIOs on the top issues facing CIOs today. Tim holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.

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