HP Discover Barcelona: What to Watch For

Today kicks off HP’s Discover conference in Barcelona, Spain with a bevy of information on tap. Looking over the event guide, it is clear that HP is targeting the Enterprise customer with an emphasis on Cloud Computing, Data (including Big Data) and Converged Infrastructure. HP’s definition of ‘converged infrastructure’ does include a bevy of their core infrastructure components.

With an emphasis on cloud and data, HP is really targeting the future direction of technology, not just traditional IT. HP is a large company and can take a bit of work to evolve the thinking from traditional IT to transformational IT. It is good to see the changes.

Of note is the expansion of data beyond just Big Data. For many, the focus continues to persist on Big Data. Yet, for many enterprises, data expands well beyond just Big Data. Look for more information beyond the existing NASCAR example on both the breadth and depth. In addition, there are sessions that provide a deep dive specifically for HAVEn partners. It is good to see HP consider the importance of their partner program.

Core areas of both printing and mobility are making an appearance here at Discover. However, their presence pales in comparison with the big three.

So, what to look for… With cloud and data, the keys for HP will rest with how well they enable adoption. How easy do they make it for customers to easily adopt new technologies? Adoption is key to success. With converged infrastructure, has the story of integration moved beyond a reference architecture and single SKU approach? Look for more details on how far HP has come in developing their portfolio along with execution of the integration between the different solutions. This integration and execution is key.

Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor that works with large global enterprise organizations across a number of industries including financial services, healthcare, major airlines and high-tech. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim takes a provocative, but pragmatic approach to the intersection of business and technology. Tim is an internationally renowned CIO thought leader including Digital Transformation, Cloud Computing, Data Analytics and Internet of Things (IoT). Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim is also the host of the CIO In The Know (CIOitk) podcast. CIOitk is a weekly podcast that interviews CIOs on the top issues facing CIOs today. Tim holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.