Stop serving me butter pasta. I ordered mac and cheese.

Classic Boxed Mac and Cheese in a White Bowl Does this sound familiar? Those of you with little ones may relate. But it also represents to a scenario playing out right now between B2B vendors and customers…again and again. This…

Salesforce bridges the customer engagement gap for growth at Dreamforce

Last week was Salesforce’s Dreamforce conference in San Francisco with a whopping 170,000+ attendees. Even so, what were the key takeaways? Today, many enterprises are either Salesforce customers and follow the space closely as it pertains to a key element…

These four things will close the gap between the CMO & CIO

The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa.…

Digital Transformation requires intimate knowledge of the business

  Moving to a digital enterprise is not a trivial task. It is neither a journey nor a destination. The shift for an enterprise to embrace digital requires a cohesive effort on multiple levels. Technology plays a role, but only…

Changing the language of IT: 3 things that start with the CIO

The Information Technology (IT) organization is going through a significant transformation. The transformation itself is not only disruptive, but confusing for many of the stakeholders including IT leadership, IT staff and those outside of the IT organization. Three years ago,…