The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa. We have reached the inflection point where this relationship is no longer a ‘nice to… Continue reading These four things will close the gap between the CMO & CIO
Moving to a digital enterprise is not a trivial task. It is neither a journey nor a destination. The shift for an enterprise to embrace digital requires a cohesive effort on multiple levels. Technology plays a role, but only as a tool without context. And it is this very context or knowledge that provides… Continue reading Digital Transformation requires intimate knowledge of the business
The Information Technology (IT) organization is going through a significant transformation. The transformation itself is not only disruptive, but confusing for many of the stakeholders including IT leadership, IT staff and those outside of the IT organization. Three years ago, I wrote about this in Transforming IT Requires a Three-Legged Race. The path through this… Continue reading Changing the language of IT: 3 things that start with the CIO
