Tag: customer

Business · Cloud · Data

Salesforce bridges the customer engagement gap for growth at Dreamforce

Tim CrawfordLeave a comment

Last week was Salesforce’s Dreamforce conference in San Francisco with a whopping 170,000+ attendees. Even so, what were the key takeaways? Today, many enterprises are either Salesforce customers and follow the space closely as it pertains to a key element for executive teams today: Customer engagement. One of the top issues that executive teams and… Continue reading Salesforce bridges the customer engagement gap for growth at Dreamforce

Business · CIO · Data

These four things will close the gap between the CMO & CIO

Tim CrawfordLeave a comment

The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa. We have reached the inflection point where this relationship is no longer a ‘nice to… Continue reading These four things will close the gap between the CMO & CIO

CIO

Digital Transformation requires intimate knowledge of the business

Tim Crawford1 Comment

  Moving to a digital enterprise is not a trivial task. It is neither a journey nor a destination. The shift for an enterprise to embrace digital requires a cohesive effort on multiple levels. Technology plays a role, but only as a tool without context. And it is this very context or knowledge that provides… Continue reading Digital Transformation requires intimate knowledge of the business

Business · CIO

Changing the language of IT: 3 things that start with the CIO

Tim Crawford3 Comments

The Information Technology (IT) organization is going through a significant transformation. The transformation itself is not only disruptive, but confusing for many of the stakeholders including IT leadership, IT staff and those outside of the IT organization. Three years ago, I wrote about this in Transforming IT Requires a Three-Legged Race. The path through this… Continue reading Changing the language of IT: 3 things that start with the CIO