With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitch a company’s products to their following. These relationships were often B2C relationships and influencers were often celebrities or personalities with…
Read More Understanding the value and types of technology influencers
Are you looking to engage folks beyond the major analyst firms? Over the past few years, companies are engaging influencers and independence analysts more and more. However, there are some bad practices that have developed and ways you can overcome…
Read More 7 Ways Not to Engage Influencers and Independent Analysts
As someone whom is part of several communities, and now being asked by companies to help build their communities, this is a topic I see firsthand. Having been invited to join so many communities, I have had to ask what…
