Understanding the value and types of technology influencers

With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitch a company‚Äôs products to their following. These relationships were often B2C relationships and influencers were often celebrities or personalities with…

7 Ways Not to Engage Influencers and Independent Analysts

Are you looking to engage folks beyond the major analyst firms? Over the past few years, companies are engaging influencers and independence analysts more and more. However, there are some bad practices that have developed and ways you can overcome…