Social

7 Ways Not to Engage Influencers and Independent Analysts

Are you looking to engage folks beyond the major analyst firms? Over the past few years, companies are engaging influencers and independence analysts more and more. However, there are some bad practices that have developed and ways you can overcome those. Before you think about engaging influencers and independent analysts, read this first to avoid… Continue reading 7 Ways Not to Engage Influencers and Independent Analysts

Business · CIO · Data

These four things will close the gap between the CMO & CIO

The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa. We have reached the inflection point where this relationship is no longer a ‘nice to… Continue reading These four things will close the gap between the CMO & CIO

Business · Social

Three keys to building a successful community

As someone whom is part of several communities, and now being asked by companies to help build their communities, this is a topic I see firsthand. Having been invited to join so many communities, I have had to ask what the value is. This leads to being more selective on which communities I ultimately participate… Continue reading Three keys to building a successful community

IoT

IoT is squarely about two things

Internet of Things (IoT) is one of the hottest topics today. Everyone is talking about it and how their products and services fit in with IoT. With so much discussion around the subject, a healthy amount of confusion will follow. In a nutshell, IoT presents a significant opportunity for both companies and consumers. The purpose… Continue reading IoT is squarely about two things