The CIO Playbook for 2021. A guide for CIOs to navigate uncertainty in 2021 and beyond.
Tag: marketing
What is HybridMultiCloud and why should you care?
This past year, a new term has emerged that appears to be a combination of two terms; hybrid cloud and multi-cloud. Is this a new solution or modification of an existing solution? Or possibly is ‘HybridMultiCloud’ a juxtaposition of marketing…
Understanding the value and types of technology influencers
With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitch a company’s products to their following. These relationships were often B2C relationships and influencers were often celebrities or personalities with…
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7 Ways Not to Engage Influencers and Independent Analysts
Are you looking to engage folks beyond the major analyst firms? Over the past few years, companies are engaging influencers and independence analysts more and more. However, there are some bad practices that have developed and ways you can overcome…
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These four things will close the gap between the CMO & CIO
The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa.…
Read More These four things will close the gap between the CMO & CIO
Three keys to building a successful community
As someone whom is part of several communities, and now being asked by companies to help build their communities, this is a topic I see firsthand. Having been invited to join so many communities, I have had to ask what…
IoT is squarely about two things
Internet of Things (IoT) is one of the hottest topics today. Everyone is talking about it and how their products and services fit in with IoT. With so much discussion around the subject, a healthy amount of confusion will follow.…