Leveling the Playing Field for the Startup and SMB

Cloud Computing is the number one strategic issue for enterprise organizations today (Gartner). However, it presents a new advantage for the Startup and Small and Medium Business (SMB) to level the playing field.

Today, startups find it challenging to raise capital to purchase hardware to run their application or service. The same is true for a SMB organization. However, there are alternatives. Now, a startup or SMB can sign up for services and only pay for what they consume.

Prior to cloud computing, companies faced a significant hurdle in terms of capital costs when starting up an operation. That hurdle still exists for those running their own operations today. However, with cloud computing, the hurdle is lowered…and in some cases eliminated.

It is now possible for a startup or SMB to run an IT operation without owning their own data center or servers. This creates a significant advantage compared with the traditional enterprise.

Not only does it prevent the need to invest capital in data centers and equipment, It presents an advantage in terms of geography, responsiveness and flexibility. Organizations can setup operations closer to their customers regardless of where their physical offices are. And, they’re able to scale with demand in a timely fashion.

Startups and SMB organization have one other advantage over enterprise organizations. They are typically not challenged by internal cultural norms or inertia. This further advances the startup or SMB organization to compete more equitably on a global level.

Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor that works with large global enterprise organizations across a number of industries including financial services, healthcare, major airlines and high-tech. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim takes a provocative, but pragmatic approach to the intersection of business and technology. Tim is an internationally renowned CIO thought leader including Digital Transformation, Cloud Computing, Data Analytics and Internet of Things (IoT). Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim is also the host of the CIO In The Know (CIOitk) podcast. CIOitk is a weekly podcast that interviews CIOs on the top issues facing CIOs today. Tim holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.

3 comments on “Leveling the Playing Field for the Startup and SMB

  1. It has been interesting over the last several years to witness the evolution of both the cloud as well as the use cases and customer profiles of those that utilize it. While the enterprise has been somewhat slower to adopt the cloud for many of the reasons mentioned, the one constant has been the entrepreneurs and SMB organizations. Two guys in a garage with a “credit card and a dream” continues to be a perfect fit for the cloud, which assists in leveling the playing field between those with resources those without.
    – Brian Adler, PS Architect, RightScale


  2. Pingback: Cloud Computing for SMB: 2012 Update « IT's Evolutionary Transition

  3. Pingback: Cloud Computing for SMB: 2012 Update – AVOA

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