Cloud Computing Search Trends Show Growth and Plateau

There has been quite a bit discussion about the topic of Cloud Computing and specifically if interest was starting to wane. In discussions over the past year, I’ve used the term ‘cloud fatigue’ to describe how cloud came on strongly, but without a clear understanding of value, multiple issues are creating confusion. More clarity around direct business value from cloud computing is needed. This includes both top-line and bottom-line impact.

As a current benchmark, I was curious to see how the term ‘cloud computing’ was trending in Google searches. The results were surprising. The charts below were collected April 12, 2011.

Here are the Google search results for the term ‘cloud computing’ since 2004.

It appears that the term has had a steady climb, but is hitting a plateau of late. More on the plateau…or plateaus below. Further details revealed searches originating from India as the top country. The United States came in 7th behind India, Singapore, Hong Kong, Taiwan, Ireland and Malaysia.

It is interesting to see the heavy interest from countries in Asia. The top states (or sub-regions) and cities were fascinating as well. Quincy, MA ranked top in the US well ahead of any other city.

In addition to the surprise in locations that generated the most interest, the data showed another interesting trend. Since 2004, interest has plateaued a few times. Steady growth was observed from 2004 until March 2009. Then growth plateaued for two quarters until October 2009. Afterward, growth continued again until November 2009. However, interest plateaued for another three quarters until June 2010. Then growth resumed again until September 2010. Since then, growth has essentially plateaued yet again.

It’s not clear what is driving these growth spurts followed by plateaus. One could map major announcements against the data. It’s not obvious that the data reveals seasonality either. Overall, normalization of the data does represent overall growth, but suggests a potential slow-down of interest in cloud computing. The slow-down could be attributed to cloud fatigue. Based on past plateaus, the next quarter should tell if growth resumes, continues flat or declines.

Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor that works with large global enterprise organizations across a number of industries including financial services, healthcare, major airlines and high-tech. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim takes a provocative, but pragmatic approach to the intersection of business and technology. Tim is an internationally renowned CIO thought leader including Digital Transformation, Cloud Computing, Data Analytics and Internet of Things (IoT). Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim is also the host of the CIO In The Know (CIOitk) podcast. CIOitk is a weekly podcast that interviews CIOs on the top issues facing CIOs today. Tim holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.

1 comment on “Cloud Computing Search Trends Show Growth and Plateau

  1. Pingback: Cloud Computing Trends: 2012 Update – AVOA

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