Cloud Computing Trends: 2012 Update

In my various conversations and presentations last year, I was starting to hear a concerning theme. I’ll get to why it is concerning in a bit. The theme was around what I called “cloud fatigue”. That is, people were starting to get tired of talking about cloud computing. The reason was that the term had been over-hyped with little substance to the true value cloud computing would bring. In addition, people were having a hard time figuring out how to setup clouds.

This hype happened over the prior couple of years. One way to track the cycle is through Gartner’s annual cloud computing Hype Cycle. Here is the updated version from 2011:

To provide some empirical data to support my theory, I took a look at the search stats around the term “cloud computing”. Last year, I penned a blog entry with details on my findings.

2012 Update

Today, I re-ran the reports to determine if the theory played out over 2011. Indeed it did. The subject, while discussed widely, has plateaued in search results. The global results show a marked flattening of the results.

International cities continue drive the top results with the United States falling from #7 in April 2011 to #10 in January 2012.

Within the United States, the results are similar to last year.

If interest in cloud computing was acutally decreasing, that would be a concern. Cloud computing presents a significant opportunity for most organizations both technically and organizationally. The business value it brings is not to be missed. While I don’t have empirical data to support my new theory, I suspect the change has more to do with depth of understanding. Today, many folks have heard about cloud computing and understand what it is (generally speaking). Now the conversation has moved into specific details of how to use it within a specific use case.

I would expect to see the general term of cloud computing continue to plateau and possibly decrease. This is natural and signifies a maturity of the term. In addition, new subjects will continue to fill in the cloud’s wake.

Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor that works with large global enterprise organizations across a number of industries including financial services, healthcare, major airlines and high-tech. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim takes a provocative, but pragmatic approach to the intersection of business and technology. Tim is an internationally renowned CIO thought leader including Digital Transformation, Cloud Computing, Data Analytics and Internet of Things (IoT). Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim is also the host of the CIO In The Know (CIOitk) podcast. CIOitk is a weekly podcast that interviews CIOs on the top issues facing CIOs today. Tim holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.

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