This week is IBM’s annual cloud conference in Las Vegas. Quite a bit has changed in the past year for IBM and at this year’s IBM Interconnect there are a few things I’m looking for. Each of them centers in the mainstream of enterprise demand. Here’s the quick rundown:
IBM CLOUD CURRENT STATE AND DIRECTION
Over the past several years, IBM made strategic acquisitions that feed directly into IBM’s core cloud strategy. Those include Softlayer and Bluebox Cloud. Since last year’s Interconnect conference, I’m looking to hear how things have progressed and how it impacts their direction. Both are key attributes to enterprise engagement.
UNDERSTANDING THE IBM CUSTOMER
IBM is well known for catering to their existing customer base. As enterprises evolve, I’m looking for indications on how non-IBM enterprise customers are choosing to engage IBM. Is most of the demand still coming from existing IBM customers? Or have others started to gravitate toward IBM…and why?
In addition, how has the recent partnership announcement with Salesforce changed this engagement? Granted, the ink is still wet on the agreement, but there may be a few tidbits to glean here.
PORTFOLIO HALO EFFECTS
IBM’s Watson provides an interesting opportunity for enterprises looking to engage analytics, machine learning (ML) and artificial intelligence (AI). Watson, along with the strides IBM has made with Internet of Things (IoT) provides some interesting opportunities for both existing and prospective IBM customers. I’m looking to see if these are creating a halo effect into IBM’s cloud business…and if so, how and where.
Finally, IBM is changing up the leadership team. Longtime IBM’er Robert LeBlanc has departed from leading the IBM Cloud division and changes are afoot in marketing. How will these changes impact how IBM approaches cloud and how IBM is perceived in the broader enterprise market?
Overall, IBM is clamoring to be a leader in the enterprise cloud space, but faces some stiff competition. Cloud has been a key element in IBM’s enterprise portfolio for some time. This week should provide greater insights on their current state and path moving forward.