Business · CIO · Cloud · Data

HPE clarifies their new role in the enterprise

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Last week, Hewlett Packard Enterprise (HPE) held their annual US-based Discover conference in Las Vegas. HPE has seen quite a bit of change in the past year with the split of HP into HPE & HP Inc. They shut down their Helion Public Cloud offering and announced the divestiture of their Enterprise Services (ES) business to merge with CSC into a $26B business. With all of the changes and 10,000 people in attendance, HPE sought to clarify their strategy and position in the enterprise market.

WHAT IS IN AND WHAT IS OUT?

Many of the questions attendees were asking circled around the direction HPE was taking considering all of the changes just in the past year alone. Two of the core changes (shutting down Helion Public Cloud and splitting off their ES business) have raised many eyebrows wondering if HPE might be cutting off their future potential.

While HPE telegraphs that their strategy is to support customers with their ‘digital transformation’ journey, the statement might be a bit overreaching. That is not to say that HPE is not capable of providing value to enterprises. It is to say that there are specific aspects that they do provide value and yet a few significant gaps. We are talking about a traditional hardware-focused company shifting more and more toward software. Not a trivial task.

There are four pillars that support the core HPE offering for enterprises. Those include Infrastructure, Analytics, Cloud and Software.

INFRASTRUCTURE AT THE CORE

HPE’s strength continues to rest on their ability to innovate in the infrastructure space. I wrote about their Moonshot and CloudSystem offerings three years ago here. Last year, HPE introduced their Synergy technology that supports composability. Synergy, and the composable concept, is one of the best opportunities to address the evolving enterprise’s changing demands. I delve a bit deeper into the HPE composable opportunity here.

Yet, one thing is becoming painfully clear within the industry. The level of complexity for infrastructure is growing exponentially. For any provider to survive, there needs to be a demonstrable shift toward leveraging software that manages the increasingly complex infrastructure. HPE is heading in that direction with their OneView platform.

Not to be outdone in supporting the ever-changing software platform space, HPE also announced that servers will come ready to support Docker containers. This is another example of where HPE is trying to bridge the gap between traditional infrastructure and newer application architectures including cloud.

CLOUD GOES PRIVATE

Speaking of cloud, there is quite a bit of confusion where cloud fits in the HPE portfolio of solutions. After a number of conversations with members of the HPE team, their solutions are focused on one aspect of cloud: Private Cloud. This makes sense considering HPE’s challenges to reach escape velocity with their Helion Public Cloud offering and core infrastructure background. Keep in mind that HPE’s private cloud solutions are heavily based on OpenStack. This will present a challenge for those considering a move from their legacy VMware footprint. But does open the door to new application architectures that are specifically looking for an OpenStack-based Private Cloud. However, there is already competition in this space from companies like IBM (BlueBox) and Microsoft (AzureStack). And unlike HPE, both IBM & Microsoft have established Public Cloud offerings that complement their Private Cloud solutions (BlueBox & Azure respectively).

One aspect in many of the discussions was how HPE’s Technical Services (TS) are heavily involved in HPE Cloud deployments. At first, this may present a red flag for many enterprises concerned with the level of consulting services required to deploy a solution. However, when considering that the underpinnings are OpenStack-based, it makes more sense. OpenStack, unlike traditional commercial software offerings, still requires a significant amount of support to get it up and running. This could present a challenge to broad appeal of HPE’s cloud solutions except for those few that understand, and can justify, the value proposition.

It does seem that HPE’s cloud business is still in a state of flux and finding the best path to take. With the jettison of Helion Public Cloud and HPE’s support of composability, there is a great opportunity to appeal to the masses and leverage their partnership with Microsoft to support Azure & AzureStack on a Synergy composable stack. Yet, the current focus appears to still focus on OpenStack based solutions. Note: HPE CloudSystem does support Synergy via the OneView APIs.

SOFTWARE

At the conference, HPE highlighted their security solutions with a few statistics. According to HPE, they “secure nine of the top 10 software companies, all 10 telcos and all major branches of the US Department of Defense (DoD).” While those are interesting statistics, one should delve a bit further to determine how extensive this applies.

Security sits alongside the software group’s Application Lifecycle Management (ALM), Operations and BigData software solutions. As time goes on, I would hope to see HPE mature the significance of their software business to meet the changing demands from enterprises.

THE GROWTH OF ANALYTICS

Increasingly, enterprise organizations are growing their dependence on data. A couple of years back, HP (prior to the HPE/ HP Inc split) purchased Autonomy and Vertica. HPE continues to mature their combined Haven solution beyond addressing BigData into the realm of Machine Learning. That that end, HPE now is offering Haven On-Demand (http://www.HavenOnDemand.com) for free. Interestingly, the solution leverages HPE’s partnership with Microsoft and is running on Microsoft’s Azure platform.

IN SUMMARY

HPE is bringing into focus those aspects they believe they can do well. The core business is still focused on infrastructure, but also supporting software (mostly for IT focused functions), cloud (OpenStack focused) and data analytics. After the dust settles on the splits and shifts, the largest opportunities for HPE appear to come from infrastructure (and related software), and data analytics. The other aspects of the business, while valuable, support a smaller pool of prospective customers.

Ultimately, time will tell how this strategy plays out. I still believe there is an untapped potential from HPE’s Synergy composable platform that will appeal to the masses of enterprises, but is often missed. Their data analytics strategy appears to be gaining steam and moving forward. These two offerings are significant, but only provide for specific aspects in an enterprises digital transformation.

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